Smart beta investing: A comprehensive guide

Smart beta investing has gained traction among investors looking to blend the benefits of both active and passive strategies. In this guide, we’ll explore the basics of smart beta investing, discuss its benefits, and provide insights into how you can incorporate this strategy into your investment portfolio.

What is smart beta investing?

Smart beta investing is an investment strategy that seeks to enhance the returns of traditional index investing by incorporating factors typically associated with active management. This strategy uses alternative rules to select and weight investments based on specific factors. These factors have been identified through research as drivers of higher returns or reduced risk over time.

To better understand how smart beta works, it’s helpful to compare it with traditional indexing and active management:

  1. Traditional indexing involves tracking a market index, where stocks are weighted based on their market capitalization. Larger companies have a greater impact on the index’s performance, making it a passive, broad-based approach that reflects the overall market.
  2. Active managers attempt to outperform the market by selectively picking stocks they believe will do better than the index. This approach requires continuous research and analysis, and often involves higher fees due to the intensive management required.


Smart beta investing blends these two approaches. It maintains the systematic, rules-based nature of traditional indexing but uses alternative criteria for stock selection and weighting, akin to active management. These criteria, or factors, can include:

  • Value: Stocks that appear undervalued based on metrics like price-to-earnings ratios. Smart beta strategies may overweight these stocks, betting that they will eventually revert to their true value.
  • Momentum: Stocks that have shown strong performance recently may be emphasized in a smart beta strategy, under the assumption that this momentum will continue in the short to medium term.
  • Low volatility: This factor focuses on stocks with less price fluctuation. By prioritizing these, the strategy aims to reduce the overall risk of the portfolio while maintaining competitive returns.
  • Quality: High-quality stocks, characterized by strong balance sheets, stable earnings, and high profitability, are selected to build a more resilient portfolio.
  • Size: Smaller companies, or small-cap stocks, are often included due to their higher growth potential, though they may also carry higher risk compared to large-cap stocks.


This approach has become increasingly popular as investors seek more tailored solutions that go beyond the “one-size-fits-all” nature of traditional index funds. By focusing on factors that align with an investor’s goals, such as
reducing risk or maximizing returns, smart beta provides a middle ground between the predictability of passive investing and the potential rewards of active management.

For those comparing smart beta vs factor investing, it’s essential to understand that while both approaches focus on specific market factors, smart beta typically involves a more systematic, rules-based process. Factor investing, on the other hand, may involve more discretionary decisions about which factors to emphasize. 

Smart beta vs traditional indexing

When comparing smart beta vs traditional indexing, investors should understand the differences in methodology and the impact these differences can have on your portfolio’s performance. Traditional index funds, such as those tracking the S&P 500, weight their holdings based on market capitalization.

In contrast, smart beta strategies deviate from this market-cap weighting by applying rules based on specific factors. For instance, a smart beta strategy might prioritize stocks with lower volatility, higher dividends, or better growth potential, rather than simply their size. By doing so, smart beta investing aims to enhance returns, reduce risk, or achieve other investment objectives that traditional indexing might not address.

Another key difference lies in the goals of each approach. Traditional indexing aims to match the market’s performance, providing broad exposure with minimal tracking error. These strategies can offer higher potential returns, though they may also involve increased complexity and slightly higher costs compared to traditional index funds.

Smart beta strategies

There are several smart beta strategies that investors can use to target specific outcomes, each designed to capture different aspects of market behavior. These strategies are built around particular smart beta factors. Understanding these strategies can help investors tailor their approach to align with their risk tolerance and financial goals.

Value-focused strategies concentrate on stocks that appear undervalued relative to their fundamentals, such as earnings or book value. By investing in these stocks, the strategy seeks to capitalize on the market’s eventual recognition of their true worth, potentially leading to price appreciation.

Momentum strategies focus on stocks that have shown strong performance in the recent past. The idea behind this strategy is that stocks with upward momentum are likely to continue their positive trajectory for some time, offering the opportunity to ride the wave of their success.

Low volatility strategies target stocks that exhibit less price fluctuation compared to the broader market. By emphasizing these lower-risk assets, the strategy aims to reduce overall portfolio volatility while still capturing returns, making it particularly appealing in uncertain or bearish markets.

Quality strategies prioritize companies with strong financial health. These are typically firms with solid balance sheets, consistent earnings, and high profitability. Investing in high-quality companies can help build a resilient portfolio that’s better equipped to weather economic downturns.

Size strategies involve focusing on smaller companies, often referred to as small-cap stocks. These companies, while riskier than large-cap stocks, have historically offered higher growth potential, which can lead to outsized returns over the long term.

In addition to these, smart beta ETFs combine multiple factors into a single strategy, offering diversified exposure to various smart beta factors within one investment vehicle. These multifactor strategies can be particularly effective, as they balance different risk and return characteristics, aiming to deliver smoother and more consistent performance across different market environments.

Whether you’re looking to enhance returns, manage risk, or achieve a specific investment objective, there’s likely a smart beta strategy that aligns with your needs. As with any investment decision, it’s important to understand the underlying factors and how they interact with one another, as well as how they fit into your overall portfolio.

Benefits of smart beta investing

Smart beta investing offers a range of benefits that make it a compelling choice for both beginners and experienced investors. One of the primary advantages is its potential smart beta performance compared to traditional index investing. 

Another significant benefit is smart beta risk management. Traditional indexing often leads to an over-concentration in large-cap stocks, which can increase portfolio risk. In contrast, smart beta strategies allow investors to build portfolios that emphasize low volatility, high-quality companies, or other factors that align with their risk tolerance. This targeted approach helps to mitigate risk while still capturing potential market gains.

Smart beta investing also enhances portfolio diversification. Unlike traditional index funds, which may be heavily weighted towards a few dominant companies, smart beta portfolios tend to be more evenly distributed across different sectors, sizes, and factors. This increased diversification reduces reliance on any single market condition, leading to more stable performance over time. For example, a portfolio incorporating both value and momentum factors can benefit from different economic environments, offering a smoother ride through market cycles.

Furthermore, smart beta investing provides a middle ground between passive and active management. While traditional indexing offers simplicity and broad market exposure, and active management seeks to beat the market through stock selection, smart beta blends these approaches. It retains the systematic, rules-based nature of passive investing but introduces active-like enhancements aimed at improving returns and managing risk.

For those new to investing, smart beta investing for beginners is particularly attractive because it offers a structured yet flexible way to achieve specific investment goals. By focusing on smart beta factors that have historically delivered strong performance, beginners can build a robust portfolio without needing to navigate the complexities of active stock picking.

As we look ahead to smart beta investing in 2024, the appeal of this strategy is only set to grow. With an ever-increasing array of smart beta funds available, investors have more tools than ever to fine-tune their portfolios and take advantage of factor-based strategies. Whether your goal is to enhance returns, reduce risk, or achieve better diversification, the benefits of smart beta investing make it a strong addition to any investment strategy.

How to invest in smart beta

If you’re wondering how to invest in smart beta, the process is straightforward but requires careful consideration of your financial goals and risk tolerance. The first step is to identify the specific smart beta strategies that align with your objectives. For instance, if you’re looking to reduce risk, you might focus on strategies that prioritize low volatility or high-quality stocks. On the other hand, if you’re seeking higher returns, value or momentum-focused strategies could be more appropriate.

Once you’ve selected a strategy, you can invest through various smart beta funds that track indices based on these strategies. It’s important to research the fund’s methodology, historical performance, and fees to ensure it aligns with your investment goals. Additionally, consider how the chosen smart beta factors will complement the existing assets in your portfolio.

To make the most of your investment, here are some smart beta investing tips:

  • Start with research: Understand the different factors and how they have performed historically. Consider how these factors might behave in the current market environment.
  • Diversify: Don’t rely on a single factor. Combine multiple factors to spread risk and capture opportunities in different market conditions.
  • Monitor and adjust: While smart beta is more passive than active management, review your portfolio periodically and adjust your exposure to different factors based on changing market conditions.
  • Consider costs: Even though smart beta strategies are often more cost-effective than active management, understand the fees associated with the funds you choose. Lower costs can have a significant impact on your long-term returns.


By following these tips, you can effectively implement smart beta investing in your portfolio, leveraging the power of factor-based strategies to achieve your financial goals.

Other strategies to optimize your portfolio

While Mintos doesn’t currently offer smart beta investing, we provide a wide range of investment products that can diversify your portfolio. Explore the opportunities available on Mintos today and discover how our investment options can enhance your portfolio and support your long-term wealth-building strategy.

Disclaimer:

This is a marketing communication and in no way should be viewed as investment research, investment advice, or recommendation to invest. The value of your investment can go up as well as down. Past performance of financial instruments does not guarantee future returns. Investing in financial instruments involves risk; before investing, consider your knowledge, experience, financial situation, and investment objectives.

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